The global sportswear market is segmented by sports (football, basketball, baseball, etc.); By end users (male, female, and child); By distribution channel (specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels); And by geography (North America, Europe, Asia Pacific, South America, Middle East, and Africa). This report provides the market size and forecast of the sportswear market value (in millions of US dollars) for all sub markets mentioned above.
Market Overview
It is estimated that the global sportswear market will experience a compound annual growth rate of over 7% during the forecast period (2022-2027).
Continuously improving health and self-awareness, eager to lead a positive lifestyle and appear healthy, are encouraging consumers to integrate sports and fitness activities into their daily lives. With the impact of COVID-19, consumers’ interest in outdoor personal sports participation has rapidly increased. This increase in participation has led to changes in market dynamics, leading to an increase in demand for sportswear.
During the forecast period, women are increasingly participating in professional and family sports and fitness activities, which is expected to drive the market. The increasing intersection between sports and fashion has led to an increase in the emergence of fashionable sportswear, which is expected to further stimulate women’s interest.
The availability of sports clothing with enhanced performance, such as water management, temperature control, and other performance enhancing features to prevent discomfort and potential harm, has attracted consumer interest, and it has been observed that they are willing to pay more for these additional benefits
Report scope
Sports clothing refers to clothing, including footwear, worn for sports or physical exercise. It is mainly used for most sports and physical exercise, for practical, comfortable, or safety reasons. Usually it includes sportswear, shorts, T-shirts, and poli shirts. Professional clothing includes swimsuits, diving suits, ski suits, and bodysuits. The global sportswear market is segmented by sports (football, basketball, baseball, etc.); End users; By distribution channel; And geography. According to end users, the market is divided into men, women, and children; According to distribution channels, the market is divided into specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. According to geographical location, the market is divided into North America, Europe, Asia Pacific, South America, the Middle East, and Africa.
Main market trends
Rising demand for fashionable sportswear
The demand for fashionable sportswear is increasing because they are versatile, convenient, fashionable, and can be worn in various occasions. The main participants in the studied market have fully utilized this increasing emphasis on style by launching innovative and technologically advanced products that are both comfortable and practical to meet this demand, thereby improving their profitability. The demand for fashion color combinations in various sports activities has become another factor driving market growth. Due to the abandonment of traditional black and white, the demand for soft colors has surpassed yoga suits and entered the larger sportswear industry.
Competitive landscape
The global sportswear market is fragmented and composed of a few large international and regional participants. Some of the main players in the market include Adidas AG, Nike, Inc., Puma SE, Under Armour, Inc., Lululemon Athletica, Columbia Sportswear Company, Anta International Group Holdings Limited, Li Ning Limited, VF Corporation, Amer Sports, etc.